Give me comprehensive website feedback for https://sedayagroup.id

Score context: 5/10, with the homepage desktop full-page capture incomplete. The mobile homepage and a complete desktop “Tentang Kami” page provide enough coverage for a useful in…

Give me comprehensive website feedback for https://sedayagroup.id

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Score context: 5/10, with the homepage desktop full-page capture incomplete. The mobile homepage and a complete desktop “Tentang Kami” page provide enough coverage for a useful initial review, but not for confident whole-homepage desktop scoring.

What works: - The visitor mode is clear: this is a persuade-and-browse experience for people looking for subsidized housing around Medan, Deli Serdang, and Binjai. - The local proposition is concrete rather than abstract: the hero names the region, financing direction, and housing category. - The project inventory is the strongest product feature. Named developments, availability labels, room counts, and detail/WhatsApp actions give visitors a practical starting point. - The rendered details show a coherent visual base: Inter, dark brown #1a1412, warm cream #fdf9f8, red #a03033, and muted brown-gray #6b5f5b.

What to fix, in priority order:

1. Hero contrast — high - What you see: the hero uses white copy and white controls over a backdrop that is not reliably dark in the retained style context. - Why it hurts: the first decision point becomes visually fragile; the proposition and CTA can disappear into the background. - Change: establish a deterministic dark copy surface or stronger overlay, simplify the proof chips, and make “Lihat Proyek” the dominant action.

2. Buyer path — high - What you see: proposition, metrics, company story, and portfolio appear as a long sequence without a sharply stated browse/compare/contact progression. - Why it hurts: visitors must infer whether to inspect projects, learn about Sedaya, or contact sales. - Change: label the journey explicitly: Browse projects → Compare key facts → Ask about availability. Put the project CTA immediately after the hero and repeat a compact contact action after the inventory.

3. Project inventory density — medium - What you see: repeated “Rumah Subsidi”, “Tersedia”, room-count, WhatsApp, and detail patterns appear across cards. - Why it hurts: the cards consume attention without creating strong comparison signals. - Change: prioritize price/cicilan, location, availability, and one differentiator; move repeated secondary metadata into a consistent compact spec row.

4. Decorative treatment and status contrast — medium - What you see: red/green chromatic glows are attached to action buttons, and WhatsApp green carries white text. - Why it hurts: the glow adds generic polish without helping the housing decision, while status/button treatments need clearer separation and exact contrast validation. - Change: remove glow shadows, use flat semantic states, and darken or restyle green actions before release.

5. Mobile card craft — medium - What you see: mobile content approaches the viewport edge, card padding is repeatedly flagged as cramped, and one project label is reported as fully occluded. - Why it hurts: browsing a long project list becomes tiring and one state can become unreadable. - Change: enforce a mobile page gutter, increase card padding, prevent positioned overlays from covering labels, and test long project names plus sold-out cards.

Vibe-coded appearance check

Craft: mixed Originality: generic kit

What you seeKit or distinctiveWhy it hurts
Inter used across the body, hero, headings, cards, and controlsGeneric/defaultIt is clean but gives the property brand no typographic point of view; the detector flags it as overused.
Small tracked labels such as “Tentang Kami” and “Portofolio Kami” above headingsGeneric/defaultThe repeated kicker pattern adds a familiar marketing scaffold rather than clarifying a unique housing story.
Red chromatic glow on the main hero button and green glow on repeated WhatsApp buttonsGeneric/defaultThe effect is decorative, not informative, and makes actions feel like a template treatment.
Repeated rounded project cards with thin borders and wide diffuse red shadowsGeneric/defaultThe cards look assembled from one UI recipe and the shadows compete with the actual property imagery and facts.
Auto-scrolling/animated top content and clipped overflowGeneric/default / unfinished craftMotion and clipping introduce distraction and can make the page feel less controlled on mobile.
Repeated property-status pills and identical card metadataGeneric/defaultThe inventory reads as a repeated component system without enough project-specific differentiation.
The local housing proposition and named project inventoryDistinctive/product-specific contentThese are the parts that make the site belong to Sedaya; they should carry more of the visual hierarchy

Contrast attempts

ElementForegroundBackgroundSize / weightWCAGAAAAAAPCA
Body pair#1a1412#fdf9f816px / 400UnresolvedUnresolvedUnresolvedUnresolved
Hero headline and copy#ffffff#fdf9f836px / 800; 18px / 4001.05:1 reportedFailFailUnresolved
Hero proof chips#ffffff#fdfaf913px / 6001.04:1 reportedFailFailUnresolved
WhatsApp buttons#ffffff#25d36613px / 6001.98:1 reportedFailFailUnresolved
Sold-out label#1a1412#6a666411px / 6003.19:1 reportedFailFailUnresolved

The supplied saved references were used as directional comparisons: Zillow for browse-first real-estate hierarchy, Royal for disciplined project presentation, Finding Dreamhouse for property browsing, and Eonna for restrained visual treatment. They are not claims about Sedaya’s implementation.

First change

Replace the homepage hero treatment: add a reliable dark image overlay or solid dark panel behind the white copy, reduce the proof chips to three high-value claims, and make “Lihat Proyek” the dominant action with “Konsultasi Gratis” as the secondary action. Verify the mobile hero at 390px before touching the project-card grid.

Implementation prompt

Show fonts and contrast for the homepage

Homepage fonts

The homepage primarily uses Inter throughout the header, hero, sections, project cards, buttons, and footer.

UsageFontSize / weightLine height
Body textInter16px / 40025.6px
Hero headingInter36px / 80039.6px
Section headingsInter28px / 70033.6px
Hero paragraphInter18px / 40028.8px
Primary buttonsInter16px / 60016px
Card labels and controlsInter13px / 60013px
Small metadataInter11–13px / 400–60017.6–20.8px

Times New Roman is also present on the root HTML element as a browser-default fallback, but the visible homepage UI is rendered with Inter. The live inspection did not retain a previewable font source, so I can show the font usage but not an embedded font specimen.

Sedaya homepage mobile view showing the hero and project content

Homepage contrast

ElementForegroundBackgroundSize / weightWCAGAAAAAAPCA
Hero heading#ffffffComplex backdrop36px / 800UnresolvedUnresolvedUnresolvedUnresolved
Hero paragraph#ffffff at 95% opacityComplex backdrop18px / 400Unresolved — foreground transparencyUnresolvedUnresolvedUnresolved
Hero emphasized text#ffffff at 95% opacityComplex backdrop18px / 700Unresolved — foreground transparencyUnresolvedUnresolvedUnresolved
“Konsultasi Gratis” button#ffffffComplex backdrop16px / 600UnresolvedUnresolvedUnresolvedUnresolved
Primary red button#ffffff#a0303316px / 6007.08:1PassPass-88.51 Lc
Hero proof chip#ffffffComplex backdrop13px / 600UnresolvedUnresolvedUnresolvedUnresolved
Hero proof chip#ffffffComplex backdrop13px / 600UnresolvedUnresolvedUnresolvedUnresolved

The solid red primary button is the strongest confirmed pair: it passes both WCAG AA and AAA. The hero text cannot be given a reliable ratio because its backdrop is composited over a complex image/overlay; the WhatsApp and sold-out treatments also need a resolvable opaque backdrop before their contrast can be calculated. The main improvement is to place the hero copy on a deterministic dark surface, then recheck every hero text and CTA pair.

Compare Inter with a more distinctive homepage heading font

I would keep Inter for body copy, navigation, buttons, project facts, and UI, but use DM Serif Display for the hero headline and major section headings. It gives Sedaya a warmer, more property-oriented identity without forcing the whole interface into a decorative style.

Sedaya homepage mobile hero and project content

Captured pages

These references support the editorial property-brand direction only; they do not establish the exact fonts used on those pages.

Comparison

AreaCurrent InterProposed DM Serif Display
PersonalityNeutral, practical, familiarWarm, editorial, more memorable
Brand signalFeels like a modern web interfaceFeels more like a considered property brand
Best useBody, navigation, buttons, prices, specificationsHero headline and short section headings
Long textExcellentNot recommended
Project-card metadataClear and efficientToo decorative at small sizes
Emotional toneFunctional and trustworthyAspirational and residential
Main riskThe site feels generic because Inter is used everywhereIt could feel too luxurious if used on every heading or card

How I would apply it

Hero

Replace the current Inter hero heading with DM Serif Display:

  • Desktop: proposed 56–64px
  • Mobile: proposed 40–44px
  • Weight: regular
  • Line height: approximately 1.05–1.1
  • Maximum width: keep the headline to roughly two or three lines
  • Use sentence case, not all caps

Example direction:

> Rumah subsidi yang terasa seperti rumah sendiri

Keep the supporting copy in Inter. This creates a clear split between the emotional promise and the practical information.

Section headings

Use DM Serif Display for:

  • “Membangun Lebih dari Sekadar Rumah”
  • “Portofolio Kami”
  • Short project-page headings
  • The closing contact statement

Keep the small labels such as “Tentang Kami” and “Portofolio Kami” in Inter. This prevents the serif from becoming another repeated decorative costume.

Project cards

Keep card titles in Inter, probably at 18–20px / 700. Project cards contain practical information, so clarity should win over atmosphere. Reserve the distinctive heading font for the moments where Sedaya is telling its larger brand story.

Proposed homepage typography direction

Display type · Hero heading
DM Serif Display, 56–64px / regular / 1.05–1.1 line height
Display type · Mobile hero heading
DM Serif Display, 40–44px / regular / 1.05–1.1 line height
Display type · Section headings
DM Serif Display, 40–48px / regular
UI type · Body and navigation
Inter, 16px / 400
UI type · Buttons and project facts
Inter, 13–16px / 600

Verdict

Inter alone is clean but too generic for the homepage hero. Inter plus DM Serif Display is the stronger combination: Inter preserves clarity for housing facts and actions, while DM Serif Display gives the brand a more distinctive residential character.

Do not apply the new heading font until the hero has a reliable dark overlay or solid dark copy panel. A more expressive typeface will not solve the existing hero backdrop problem by itself.